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Client & Agency Experience.
I've worked on a range of projects and clients which have had different requirements from UI design to usability testing, prototyping for apps to end to end E-Commerce websites.
Experience.
I've collaborated with in-house teams for large companies and as a sole designer for start ups focusing on a balance of User Experience and UI design.
Foolproof (Sky TV)
Senior Product Designer
Agency
Aug 2025 – Oct 2025 • 3m contract
Working for SKY TV within the design team to optimise customer journeys, drive conversion, and reduce churn through data-led, compliant, and user-centred solutions, while supporting regulatory (DMCC Act) and migration initiatives.
Big Group (BMG)
Senior Product Designer
Agency
Jul 2025 – Aug 2025 • 1m contract
Led UX/UI design for a winning pitch to BMG, reimagining a B2B music production platform. Defined core personas and user flows, and delivered a new UX across key journeys including landing, search/filter, and playlist experiences. Implemented the latest brand guidelines while pushing visual and interaction boundaries where appropriate, supported by high-fidelity designs and Figma prototypes informed by real user journeys.
Jollyes
Senior Product Designer
Pet store
2023 – 2024 • 3m – 6m Extended contract
Working with the CRM/digital manager on the E-Commerce website specifically the checkout flow, purchase flow, and on a new MVP app.
OVO Energy
Senior Product Designer
Energy Supplier
2022 • 3m – 6m Extended contract
I joined as a sole UX designer designing user journeys, rapid prototypes & usability tests to improve the payment support service for their app.
Beauty Pie
Senior UX/UI Designer
Health & Beauty
2021 – 2022 • 3m – 6m Extended contract
I teamed up with the UX designer to work on improving the subscription based checkout flow.
Appnovation
Senior UX/UI Designer
Agency
2021 • 3m – 6m Extended contract
Worked for one of the largest pharmaceutical companies Boehringer Ingelheim collaborating with a UX designer and engineers for a new platform to be used by health care professionals and the public.
Publicis Sapient (IQOS)
Senior UX/UI Designer
Agency
2020 – 2021 • 3m – 6m Extended contract
I worked for Philip Morris International within a squad of 2 UX designers and 3 designers on a Europe re-platforming of the IQOS website using their new updated brand.
SQLI
UX/UI designer
Agency
2016 – 2020 • Contract
Whilst at the agency I led projects solely and in a team for a range of clients such as Tesco Mobile, Fortnum & Mason and Sephora.
Amazon
Digital Designer
E-Commerce
2014 – 2016 • Contract
I was lead for the health and personal care category of the site where I was involved with the designing of brand, product and category pages and art working for large campaigns for UK, Italy and Germany.
Pixelwork
Multidisciplinary Designer
Agency
2007 – 2013 • Permanent
During my first design role I worked on Print & Digital in areas of branding, Illustration, marketing campaigns, email design, video animation, web design including E-Commerce and Front-End Development.
Throughout my education and work experience I continue to be adaptable by taking on new challenges and progressing and growing by learning new skills.
Working for agencies allowed me to work on a multitude of different projects which allowed me to develop my skills which I continue to this day. I first started with branding and print design where I then took on further challenges of designing for web/animation and working on front end development which led me to User Experience.
Maven
Certificate
Design systems
2024
General Assembly
Certificate
User Experience Design
2019
University of Westminster
Grade: 2:1
BA: Graphic Information design
2002 – 2005
Havering College
Distinction
HND, HNC - Graphic Design
2000 – 2002