AMAZON

Designing visuals for widespread use throughout Europe for Valentine's day.

Role

Digital Designer

AMAZON

Designing visuals for widespread use throughout Europe for Valentine's day.

Role

Digital Designer

YEAR

2016

Context

Visuals were needed for valentines day where individuals can put forward their ideas.

Whether it be Christmas, Easter or Valentines a set of style guides are created to be used for different merchandising purposes across the broad range of categories on Amazon.

For Valentines, a group of designers developed their ideas & concepts for the chance to be used throughout Europe. My visuals were eventually picked to be used.

Context

Visuals were needed for valentines day where individuals can put forward their ideas.

Whether it be Christmas, Easter or Valentines a set of style guides are created to be used for different merchandising purposes across the broad range of categories on Amazon.

For Valentines, a group of designers developed their ideas & concepts for the chance to be used throughout Europe. My visuals were eventually picked to be used.

Context

Visuals were needed for valentines day where individuals can put forward their ideas.

Whether it be Christmas, Easter or Valentines a set of style guides are created to be used for different merchandising purposes across the broad range of categories on Amazon.

For Valentines, a group of designers developed their ideas & concepts for the chance to be used throughout Europe. My visuals were eventually picked to be used.

The Challenge

Create visuals to be used for valentines and to consider the different ways it will be used.

I worked individually on this project at the same time as being the lead designer for the Health and Personal Care category at Amazon.

I had to create the styleguide to be used across Europe and consider typography, colour and the different ways the visuals would be used.

The Challenge

Create visuals to be used for valentines and to consider the different ways it will be used.

I worked individually on this project at the same time as being the lead designer for the Health and Personal Care category at Amazon.

I had to create the styleguide to be used across Europe and consider typography, colour and the different ways the visuals would be used.

The Challenge

Create visuals to be used for valentines and to consider the different ways it will be used.

I worked individually on this project at the same time as being the lead designer for the Health and Personal Care category at Amazon.

I had to create the styleguide to be used across Europe and consider typography, colour and the different ways the visuals would be used.

My Role

Come up with concepts and collaborate with design leads on how best to implement the designs.

• Create iterations on concepts
• Collaborate with designers and design leads on practical ways to implement the new designs
• Create a style guide to be used across Europe and show examples
• Back and forth communication with the creative lead and the team

My Role

Come up with concepts and collaborate with design leads on how best to implement the designs.

• Create iterations on concepts
• Collaborate with designers and design leads on practical ways to implement the new designs
• Create a style guide to be used across Europe and show examples
• Back and forth communication with the creative lead and the team

My Role

Come up with concepts and collaborate with design leads on how best to implement the designs.

• Create iterations on concepts
• Collaborate with designers and design leads on practical ways to implement the new designs
• Create a style guide to be used across Europe and show examples
• Back and forth communication with the creative lead and the team

Planning

Creating mood boards gave me some themes to explore.

I started by creating some mood boards to get some inspiration and ideas flowing. This also gave me the chance to see if I was going in the right direction by showing themes to people which allowed for feedback and communication to guide me on the right path.

Sketches

Quickly sketching to filter the best ideas to progress with.

I started with creating rough sketches which I didn't need to be precious about which allowed me to get as many ideas out as possible and start filtering out the sketches I thought would be best to work up.

Developed Concepts

I picked three ideas and developed the style with a range of variation to choose from.

The main idea for all of the hearts was the interchangeability of the hearts which would give the design some flexibility on how they could be used.

Illustration of a heart shaped box

Valentines Style guide

Creating a visual style guide for consistency was used successfully across five EU markets.

In the end, the hanging paper hearts were chosen to be used across the five Amazon European markets for its simplicity and the way it could be adapted as to the length of the hanging hearts and being able to have a heart on its own or used as a pair.

A Valentine's visual style guide was created giving guidance on typographic specifications, colour palette usage and illustration specifications as to which size sets were available to use and do's and don'ts for the illustrations. Below are a very slimmed down version showing type, colour and graphic usage.

Examples

Flexible and simple design enabled versatile use without any complications.

The hanging hearts were used across a range of different categories on Amazon and also a wide range of different sizes.

Results

The design & style guide was launched for designers to use across amazon's five EU markets without complication.

The amazon style guide was used across the EU markets without any complications and the experience I learned from this allowed me to create a summer style guide which again was picked and used across the Amazon EU markets.

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